An AI operator, not a traditional engineer. Dennis has been building companies since 1999 and today runs two ventures built by directing AI systems end to end. He brings AI leadership from someone who has actually shipped production AI systems, not just advised on them.
In under two minutes: how Dennis runs two AI-operated ventures, what he learned growing Ecologi's B2B customer base to more than 18,000, and the four ways he works with leadership teams.
Book a discovery call Watch on YouTubeDennis Hettema is an AI operator, not a traditional engineer, who has been building companies since 1999. Today he runs two ventures built by directing AI systems end to end: Hello Revenue, an AI growth platform running paid acquisition for small and mid size businesses, and Armana, a fleet of autonomous vehicles that carry skiers uphill without cables.
He treats hallucination, ungrounded claims and low-quality output as production bugs to be fixed, not accepted. That discipline, and more than four thousand commits shipped to production software in the past year, is what he brings to leadership teams that need AI to work in the real business rather than in a slide deck.
Before founding these companies, Dennis held CTO, COO and CPO seats while scaling businesses, and helped grow Ecologi's B2B customer base from around 100 to more than 18,000, with product and agile leadership as the through-line of his career. Based in Sweden, he works with UK and European clients, fully remote or flexible, on a fractional or short interim basis.
Dennis works with organisations that are past the experimenting stage and need AI to replace manual work, raise output quality and drive commercial growth.
Dennis brings AI strategy, execution and commercial discipline together, embedded in your leadership team for a few days a month or a short interim engagement.
Embedded AI leadership for organisations that need someone who has shipped production AI systems, not just advised on them. Available for a few days a month or a short interim engagement.
Designing and directing AI-run functions that replace manual teams end to end, drawing on direct experience running an AI-operated growth agency with 4,000+ commits shipped to production in the past year alone.
Establishing the discipline to catch translationese, image slop and ungrounded claims before they reach customers, treating AI output quality as a production standard rather than a best effort.
Applying three decades of product, agile and go-to-market experience to scale commercial functions, informed by taking Ecologi's B2B business from around 100 to 18,000+ customers.
Most organisations have plenty of AI advice. Dennis is brought in when AI needs to run in production, to a standard, and pay its way commercially.
Two ventures run by directing AI end to end, and 4,000+ commits to production last year. His advice comes from systems that are live, not from theory.
Hallucination and ungrounded claims are treated as production bugs. Dennis sets the standard AI output has to meet before it reaches a customer.
CTO, COO and CPO roles while scaling businesses mean AI is always tied to product, operations and revenue, not treated as a side project.
Available for fractional and short interim engagements across the United Kingdom, the Nordics, the Benelux and wider Europe, fully remote or flexible.
Further detail on engagements is available on request, under a non-disclosure agreement where confidentiality applies.
Dennis works with leadership teams that need AI strategy, execution and commercial discipline brought together by someone who has actually shipped production AI systems.
Building companies since 1999, with CTO, COO and CPO seats held while scaling businesses, and two AI-run ventures today: Hello Revenue and Armana.
Download CV → LinkedIn profileIf your organisation needs AI leadership from someone who has actually shipped production AI systems, tell us in 25 minutes what you need. Dennis or one of our 40+ senior consultants will tell you honestly whether we can help.