Ralph Janssen

Commercial Growth Strategist | eCommerce & Category Leadership Expert | Sales Transformation Specialist

Ralph Janssen: Driving Revenue Growth and Digital Sales Transformation Across Europe’s Leading Brands

Ralph Janssen is a seasoned Commercial Leader with a proven track record in accelerating eCommerce growth, scaling sales teams, and transforming underperforming product categories. With more than a decade of experience at Samsung across B2B and B2C environments, Ralph brings clarity, commercial insight, and executional strength to fast-moving, high-pressure business landscapes.

His career spans strategic roles in product management, sales, and category leadership, where he has consistently delivered double-digit growth, market share gains, and profit turnarounds. Ralph excels in translating vision into go-to-market success — leading cross-functional teams, building strategic partnerships, and implementing data-driven strategies to unlock value.

Whether he’s driving D2C expansion, aligning leadership teams, or mentoring commercial talent, Ralph is known for turning complexity into opportunity — bringing energy, structure, and commercial focus to every engagement.

How I can help your business

• Revenue Growth & Commercial Turnaround
  Delivers top-line and margin improvement through data-driven category strategies, pricing, and sales execution across digital and traditional channels.
• eCommerce & Digital Sales Acceleration
  Drives performance across D2C and B2B2C platforms, optimizing consumer journeys and conversion rates with measurable commercial impact.
• Go-to-Market Strategy & Category Leadership
  Leads product lifecycle, proposition development, and promotional strategies — turning underperforming categories into growth engines.
• Cross-Functional Leadership & Team Scaling
  Builds and develops high-performing commercial teams, aligning sales, marketing, and demand functions to deliver consistent results.
• Stakeholder Engagement & Strategic Partnerships
  Navigates complex stakeholder environments, forging long-term partnerships and securing C-level alignment to support sustainable business growth.

Why Work with Ralph?
Whether you're scaling your eCommerce business, rethinking your commercial strategy, or unlocking stalled growth in core categories, Ralph brings the leadership, expertise, and execution needed to deliver results. With a strong track record across Europe’s most competitive markets, he is the ideal partner for businesses ready to grow smarter, faster, and stronger.

Location
🇳🇱 Based in the Netherlands open to opportunities in  🇪🇺 EU and 🌍 Global

Positions held

• Head of Category Management – Samsung Consumer Electronics
• Sales Manager, Professional Display – Samsung Benelux
• Senior Product Manager B2B, Professional Display – Samsung Benelux
• Freelance Consultant – Kaizen Commercial Management
• Senior Key Account Manager, Mobile & Tablet – Samsung Benelux
• Key Account Manager, Mobile & Tablet – Samsung Benelux
• Account Manager, Mobile & Tablet – Samsung Benelux
• Management Trainee, Consumer Electronics – Samsung Benelux
• Strategic HR Project Manager – MediaMarkt Benelux