Senior consultancy and interim management for SaaS companies. Strategy, go-to-market, sales leadership, fractional CRO, AI integration and operational scale-up — from people who have built and scaled SaaS businesses, not advised on them from the outside.
Grant & Graham has more than 15 years of experience supporting Software-as-a-Service businesses. Our background and proven track record make us the ideal partner for SaaS companies seeking to optimise operations, enhance customer experience and drive growth — whether at pre-seed, Series A, scale-up or enterprise stage.
From the outset, we recognised the importance of building strong foundations — understanding the intricacies of SaaS models, the evolving demands of end-users, and the critical role of scalability and reliability in software delivery. We stay ahead of industry trends and leverage emerging technologies, including AI and machine learning, to give clients a competitive edge.
From pre-seed through enterprise scale — senior expertise across the full SaaS value chain. Strategy, GTM, commercial leadership and operational execution.
Defining your SaaS proposition, segmentation, pricing model and unit economics. From freemium and PLG to enterprise sales motions — ensuring the business model fits the market and the maths actually works.
ICP definition, positioning, channel strategy and launch planning. Inbound and outbound motion design, demand generation and the marketing and sales alignment that drives predictable pipeline growth.
Senior interim Heads of Sales, VPs and fractional CROs deployed in days. Building outbound, hiring SDRs and AEs, designing comp plans, fixing churn, and turning the sales function into a predictable revenue engine.
Senior delivery management, customer success operating models and self-service support strategy — driving NRR, reducing churn, and turning customer experience into a defensible moat. Strong CS reduces sales cost.
Embedding AI and ML into SaaS products and operations — not as a feature checkbox, but as genuine product differentiation. From AI-native architecture to in-product AI, automation and data-driven decision-making.
From 10 to 100 employees, from $1M to $10M ARR, from one market to many. Scaling operations, hiring frameworks, OKRs, financial discipline and the operational scaffolding that supports sustainable growth.
Strategic guidance, technical support and innovative solutions tailored to the unique needs of each business — with measurable commercial impact.
A leading provider of VoIP solutions seeking to scale operations and enhance service reliability. We introduced self-service support and optimised the product to dramatically reduce operational overhead while maintaining service quality.
12Connect aimed to enter the commercial market and establish itself as a recognisable telecoms brand. We developed an innovative app enabling cheaper telephone calls and built the commercial launch around it.
A SaaS product by Bondify requiring a robust contract automation and management platform. Our AI-powered solution increased productivity, saved time and money, and improved workflow efficiency for legal teams.
Long-term partnership with Bondify supporting the development and implementation of innovative solutions transforming traditional legal processes — from contract drafting to lifecycle management. Platform optimisation and market adoption work.
Our team brings diverse expertise across technology, business strategy, project management and customer success. The principles below shape how we work.
We prioritise our clients' needs and work closely with them to understand goals and challenges. Solutions are aligned with the client vision and designed to deliver tangible commercial results.
Constantly pushing innovation — leveraging cutting-edge technologies and best practices to develop solutions that drive efficiency, productivity and growth in fast-moving SaaS markets.
Methodologies rooted in industry best practice and refined through years of experience — applied to ensure successful project delivery from initial planning through execution and beyond.
Focus on long-term sustainability — building resilient, adaptable SaaS models that withstand market fluctuations, evolving customer demands and the shift to AI-native architectures.
In the competitive SaaS market, driving sales and profitability requires a strategic approach. This guide explores effective sales strategies — from understanding your ideal customer profile and optimising pricing to leveraging inbound and outbound techniques.
Discover how to build a high-performance sales team and ensure long-term success. Written for SaaS founders, CROs, VPs of Sales and commercial leaders making real decisions about their go-to-market motion.
Download whitepaper → All resourcesSaaS clients work with us across our three core service lines — sized to the problem, not packaged off the shelf.
Senior interim CEOs, CROs, CFOs, CTOs and product directors deployed in days. Stabilise the situation, deliver the outcome, hand over cleanly — with deep SaaS sector experience and Series A through enterprise track record.
Explore Interim →Senior-led advisory across strategy, transformation, M&A and operations — applied with deep SaaS sector knowledge. Practical work that produces decisions, not decks. Built around the unit economics that actually move SaaS valuations.
Explore Consultancy →A fully managed commercial function for SaaS businesses scaling into new markets — senior sales leadership, BDR team, CRM and pipeline, deployed inside weeks. Specifically designed for the SaaS revenue model.
Explore GaaS →Our consultants work across the full breadth of the SaaS ecosystem — from horizontal platforms to deep vertical specialists, and from pre-seed startups to public SaaS companies.
Supporting SaaS startups can be a rewarding endeavour, whether you're an investor, mentor or partner. Practical guidance on the levers that actually accelerate early-stage SaaS businesses.
An effective SaaS Delivery Manager combines technical expertise, leadership and the ability to manage complex projects. The qualities and skills that separate good from great in SaaS delivery.
Selling a SaaS product focused on worker wellbeing in Europe requires thoughtful, strategic positioning — aligning with European emphasis on work-life balance, health and safety.
We provide senior consultancy and interim management for SaaS businesses. Work covers SaaS strategy and business model, go-to-market strategy, sales leadership and fractional CRO, product and customer success, AI and ML integration, and operational scale-up — including senior interim placements at C-suite, VP and director level.
Over 15 years. Our consultants have lived through the rise of SaaS as the dominant software model — from on-premise migrations to product-led growth, from inbound-led GTM to enterprise sales motion design, and most recently the shift to AI-native architectures.
Clients range from pre-seed and Series A SaaS startups through to enterprise and scale-up businesses across B2B SaaS, vertical SaaS, FinTech SaaS, LawTech, HR SaaS, MarTech, sales tech, EdTech, HealthTech, DevTools, AI-native SaaS, RegTech and vertical marketplaces.
A fractional CRO is a senior revenue leader engaged on a part-time or interim basis to provide CRO-level capability without the cost of a full-time hire. Typical use cases: pre-Series B SaaS without budget for a full CRO, post-departure leadership gap, transformation or repositioning, or scaling outbound from founder-led sales.
Yes. Four flagship SaaS engagements: Voipro (VoIP SaaS — reduced support headcount from 15 FTE to 2 FTE through self-service); 12Connect (telecom SaaS — $90,000 turnover on launch day); Template by Bondify (AI-powered contract automation); and Bondify (legal SaaS platform optimisation).
Interim placements typically deploy within days, not months. Our model puts a proven SaaS operator into the seat and delivering from week one — matched to the specific challenge: GTM scale-up, sales leadership gap, product transformation, or post-investment value creation.
Yes. Our consultants advise on AI and ML integration into SaaS products and operations — not as a feature checkbox, but as genuine product differentiation. From AI-native architecture decisions to in-product AI features, automation and the operational frameworks needed to deploy AI responsibly.
Our network spans the UK, Europe, the United States and the Middle East, with permanent offices in London, Amsterdam, San Diego and the Gulf. Consultants are placed on the ground in the client's market.
Whether you are scaling a SaaS business, building a sales engine, integrating AI, or planning a market entry — tell us in 25 minutes what you need. We will tell you honestly whether we can help.