01
Revenue Growth & Commercial Turnaround
Delivers top-line and margin improvement through data-driven category strategies, pricing and sales execution — across digital and traditional channels.
Senior Consultant · Netherlands · EU · Global
Ralph Janssen.
Senior Commercial Growth & eCommerce Consultant
Categories turned around. Revenue unlocked.
Seasoned Commercial Leader with a proven track record in accelerating eCommerce growth, scaling sales teams and transforming underperforming product categories. More than a decade at Samsung across B2B and B2C environments — bringing clarity, commercial insight and executional strength to fast-moving, high-pressure landscapes.
10+
Years at Samsung
B2B and B2C commercial leadership across consumer electronics
9
Senior Roles
Spanning category, sales, product and key account management
B2B
+ B2C + D2C
All three commercial models — with deep eCommerce specialism
NL · EU · Global
Coverage
Netherlands-based, available for EU and Global engagements
About Ralph
Driving revenue growth and digital sales transformation across Europe's leading brands.
Ralph Janssen is a seasoned Commercial Leader with a proven track record in accelerating eCommerce growth, scaling sales teams and transforming underperforming product categories. With more than a decade of experience at Samsung across B2B and B2C environments, Ralph brings clarity, commercial insight and executional strength to fast-moving, high-pressure business landscapes.
His career spans strategic roles in product management, sales and category leadership, where he has consistently delivered double-digit growth, market share gains and profit turnarounds. Ralph excels in translating vision into go-to-market success — leading cross-functional teams, building strategic partnerships and implementing data-driven strategies to unlock value.
Ralph is known for turning complexity into opportunity — bringing energy, structure and commercial focus to every engagement.
Whether driving D2C expansion, aligning leadership teams or mentoring commercial talent, Ralph brings the senior commercial pedigree and operational depth that come from progressing through nearly every category, sales and product role inside one of the world's largest consumer electronics brands.
The Career Inside
Ten years inside Samsung. Eight progressive roles.
Most senior commercial consultants have done a lap of multiple companies. Ralph did the opposite — building a decade of consumer electronics depth from Management Trainee through to Head of Category Management inside the same brand. The result is operating fluency you can't get from a CV with eight different logos on it.
10+
Years at Samsung
A career built progressively from inside the world's largest consumer electronics brand — not absorbed in a six-month onboarding.
8
Progressive Roles
Management Trainee through Account Manager, KAM, Senior KAM, Senior Product Manager B2B, Sales Manager and Head of Category Management.
B2B + B2C
+ D2C. Operating Models Mobile & Tablet, Professional Display and Consumer Electronics — across every commercial model that matters.
+ D2C. Operating Models Mobile & Tablet, Professional Display and Consumer Electronics — across every commercial model that matters.
Where Ralph Has Operated
Senior commercial leadership across Europe's most competitive brands.
Ralph has built his career inside top-tier consumer electronics and retail brands — the kinds of fast-moving, high-pressure environments where commercial discipline and category insight separate growth from stagnation.
Samsung
Consumer Electronics · Benelux
MediaMarkt
Consumer Electronics Retail · Benelux
Kaizen Commercial
Freelance Consultancy
How Ralph Can Help
Five capabilities. All commercial outcomes.
Ralph's offering covers the full commercial growth lifecycle — from category turnaround and eCommerce acceleration through go-to-market design, team scaling and stakeholder alignment. Built for businesses ready to grow smarter, faster and stronger.
02
eCommerce & Digital Sales Acceleration
Drives performance across D2C and B2B2C platforms — optimising consumer journeys and conversion rates with measurable commercial impact.
03
Go-to-Market Strategy & Category Leadership
Leads product lifecycle, proposition development and promotional strategies — turning underperforming categories into growth engines.
04
Cross-Functional Leadership & Team Scaling
Builds and develops high-performing commercial teams — aligning sales, marketing and demand functions to deliver consistent results.
05
Stakeholder Engagement & Strategic Partnerships
Navigates complex stakeholder environments — forging long-term partnerships and securing C-level alignment to support sustainable business growth.
Why Work with Ralph
Three reasons clients return.
Whether you're scaling your eCommerce business, rethinking your commercial strategy or unlocking stalled growth in core categories, Ralph brings the leadership, expertise and execution needed to deliver results.
REASON 01
Tier-1 brand pedigree
A decade-plus of senior commercial roles inside Samsung Benelux — B2B, B2C, mobile, tablet and professional display. Brings tier-1 brand operating discipline to every engagement.
REASON 02
eCommerce & D2C specialist
Deep, hands-on expertise in D2C expansion and digital sales acceleration. Understands the difference between an eCommerce platform that converts and one that just exists.
REASON 03
Category turnaround track record
Consistently delivers double-digit growth, market share gains and profit turnarounds — turning underperforming product categories into commercial growth engines.
Areas of Expertise
Disciplines and contexts Ralph operates across.
A senior commercial growth, eCommerce and category leadership consultant with deep specialisation in consumer electronics, B2B and D2C operating models — available for EU and Global engagements at scale.
Commercial Growth Strategy
eCommerce Acceleration
Category Leadership
Sales Transformation
Revenue Growth
Margin Improvement
Profit Turnaround
Category Turnaround
D2C Expansion
B2B2C Strategy
B2B Sales
B2C Sales
Digital Sales
Go-to-Market Strategy
Product Lifecycle Management
Proposition Development
Promotional Strategy
Pricing Strategy
Key Account Management
Cross-Functional Leadership
Team Scaling & Mentoring
Strategic Partnerships
C-Level Alignment
Consumer Electronics
Mobile & Tablet
Professional Display
Benelux & EU
Positions Held
A decade-long progression inside Samsung Benelux.
Ralph's career spans nine senior commercial roles — eight of them inside Samsung Benelux, progressing from Management Trainee through Account Manager, Key Account Manager, Senior KAM and Senior Product Manager B2B into Sales Manager and Head of Category Management. Plus a freelance consultancy stint and an early strategic role at MediaMarkt.
01
Head of Category Management — Samsung Consumer Electronics
Senior Category Leadership · Consumer Electronics
02
Sales Manager, Professional Display — Samsung Benelux
B2B Sales Leadership · Professional Display
03
Senior Product Manager B2B, Professional Display — Samsung Benelux
B2B Product Management · Professional Display
04
Freelance Consultant — Kaizen Commercial Management
Independent Commercial Consulting
05
Senior Key Account Manager, Mobile & Tablet — Samsung Benelux
B2C Key Accounts · Mobile & Tablet
06
Key Account Manager, Mobile & Tablet — Samsung Benelux
B2C Key Accounts · Mobile & Tablet
07
Account Manager, Mobile & Tablet — Samsung Benelux
B2C Account Management · Mobile & Tablet
08
Management Trainee, Consumer Electronics — Samsung Benelux
Career Foundation · Consumer Electronics
09
Strategic HR Project Manager — MediaMarkt Benelux
Consumer Electronics Retail · Strategic Projects
Full Profile
Download Ralph's full CV.
PDF · Free Download
Ralph Janssen — Full Profile and CV
Contact Ralph Janssen for expert leadership in commercial growth strategy, eCommerce acceleration and category turnaround across B2B and D2C environments.
With deep experience in driving revenue, scaling teams and leading high-impact digital transformations, Ralph helps organisations unlock value, align stakeholders and deliver measurable results where it matters most.
Download CV → LinkedIn profileStart a Conversation
Categories turned around.
Revenue unlocked.
If you are scaling your eCommerce business, rethinking your commercial strategy, building a D2C engine, or unlocking stalled growth in core categories — tell us in 25 minutes what you need. Ralph or one of our 40+ senior consultants will tell you honestly whether we can help.