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Fractional Sales Directorship
Guides companies through sales transformation and growth strategies — providing senior leadership without the long-term commitment of a full-time executive.
Senior Consultant · United Kingdom
Alastair Mackenzie.
Senior Sales Strategy & Automation Consultant
Sales automation. Revenue accelerated.
Sales automation and growth strategist with over a decade of experience transforming sales processes and driving revenue growth. Founder of Success with Systems and OneCRM.io, with a track record of helping businesses increase conversions by up to 97% in under 30 days through innovative automation and data-driven strategies.
10+
Years
Transforming sales processes and driving revenue growth
97%
Conversion Uplift
Up to 97% in under 30 days through automation and data-driven strategy
2
Founder Ventures
Success with Systems and OneCRM.io — both built and led
UK · EU
Coverage
UK-based, available for European assignments and remote delivery
About Alastair
Sales transformed by automation, business development and CRM optimisation.
Alastair Mackenzie is a seasoned sales automation and growth strategist with over a decade of experience transforming sales processes and driving revenue growth. As the founder of Success with Systems and OneCRM.io, he has empowered businesses to increase conversions through innovative automation and data-driven strategies.
A track record of helping businesses lift conversions by up to 97% in under 30 days — through innovative automation and data-driven strategies.
At Grant & Graham, Alastair specialises in implementing cutting-edge sales automation tools, streamlining lead generation and developing high-performing sales strategies. His expertise encompasses sales leadership, marketing automation and coaching sales teams to maximise revenue potential.
Alastair's commitment to delivering measurable outcomes is evident in his track record of optimising sales processes and implementing leading CRM solutions. His tailored sales training programmes and structured approaches ensure that sales and marketing teams work cohesively towards shared goals.
Where Alastair Has Operated
A career split between building his own ventures and scaling others.
Alastair has founded and led two of his own ventures — Success with Systems and OneCRM.io — while also taking fractional CMO and director assignments inside scaling B2B businesses.
Success with Systems
Founder & Director
OneCRM.io
Founder · CRM Platform
Grant & Graham
Fractional Director
Qwil Messenger
Fractional CMO
Kingdom Services Group
Fractional CMO
How Alastair Can Help
Five capabilities. All systems, all sales.
Alastair's offering covers the full sales-and-marketing-system lifecycle — from fractional commercial leadership through automation, CRM implementation and team coaching. Built for organisations scaling revenue without scaling operational drag.
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Sales & Marketing Automation
Streamlines lead generation, nurturing and conversion with advanced automation tools — enhancing efficiency, effectiveness and the quality of pipeline at every stage.
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CMO Strategy & Sales-Marketing Alignment
Aligns sales and marketing efforts to create high-impact campaigns that drive engagement and customer acquisition — bringing fractional CMO discipline to scaling organisations.
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CRM Implementation & Optimisation
Implements leading CRM solutions and optimises existing platforms — turning a CRM from an underused database into a working sales engine. Founder of OneCRM.io.
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Sales Coaching & Team Training
Trains teams to improve conversion rates, pipeline efficiency and client acquisition through modern sales methodologies — tailored programmes that translate into measurable performance gains.
Why Work with Alastair
Three reasons clients return.
If you are scaling a sales engine, implementing CRM at speed or aligning a marketing function around revenue, Alastair brings the rare combination of founder operating experience and fractional commercial leadership.
REASON 01
Founder, not just a consultant
Built and runs two of his own ventures — Success with Systems and OneCRM.io. Brings the operating experience of running the businesses he advises, not just the framework.
REASON 02
Sales meets systems
Alastair sits at the intersection of sales leadership and automation technology. Few practitioners credibly bridge both. The result: lead-to-revenue improvements that compound.
REASON 03
Measurable in 30 days
Track record of up to 97% conversion uplift in under 30 days. Fast diagnosis, faster implementation, measurable outcomes that show up in the pipeline this quarter.
Alastair's Podcast · Success with Mac
Becoming the best version of you — as a Professional, Person and Partner.
Alastair hosts his own podcast, exploring what stops us from living our best version of ourselves — and the techniques, skills and knowledge that help us change. Mindfulness, business, sales, money, abundance and success: a deep dive at the root of becoming a successful professional, partner and person.
Listen to the podcast →Areas of Expertise
Disciplines and contexts Alastair operates across.
A senior sales strategy and automation consultant with deep specialisation in CRM, fractional CMO leadership and revenue acceleration — available for UK and European assignments at scale.
Sales Automation
CRM Implementation & Optimisation
Fractional Sales Director
Fractional CMO
Marketing Automation
Lead Generation
Lead Nurturing
Conversion Optimisation
Sales Strategy
Revenue Growth
Pipeline Management
Sales Coaching & Training
Sales-Marketing Alignment
High-Performing Sales Strategies
Data-Driven Sales
Customer Acquisition
Founder & Operator
Modern Sales Methodologies
B2B Growth
Positions Held
Founder ventures & fractional commercial leadership.
Alastair's career splits between two founder roles — building Success with Systems and OneCRM.io — and three senior fractional engagements where he delivers commercial leadership and CMO-level strategy without the full-time commitment.
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Founder & Director — Success with Systems
Sales Automation & Growth Strategy · Founder Venture
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Fractional Director — Grant & Graham Ltd.
Senior Sales Strategy & Automation Consultancy
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Founder — OneCRM.io
CRM Platform · Founder Venture
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Fractional CMO — Qwil Messenger
B2B SaaS · Marketing Leadership
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Fractional CMO — Kingdom Services Group Ltd
Services · Marketing Leadership
Full Profile
Download Alastair's full CV.
PDF · Free Download
Alastair Mackenzie — Full Profile and CV
Alastair's diverse experience across various industries and roles has equipped him with the insights and skills necessary to drive significant revenue growth and sales transformation.
Founder of Success with Systems and OneCRM.io, with senior fractional engagements across B2B SaaS, services and growth-stage businesses — bringing senior commercial leadership and the systems to make it stick.
Download CV → LinkedIn profileStart a Conversation
Sales automation.
Revenue accelerated.
If your business is looking for sustainable growth and measurable improvements in performance, Alastair is here to transform your approach and elevate your team's success. Tell us in 25 minutes what you need — Alastair or one of our 40+ senior consultants will tell you honestly whether we can help.