Craig Lovelidge

GenAI Strategy & Adoption Partner | AI Workflow Designer | Executive AI Advisor | Human-Centred AI Enablement Leader

Craig Lovelidge: Turning Generative AI into Practical, Trusted Capability for Leaders and Teams

Craig Lovelidge is a senior GenAI strategy and adoption partner who helps organisations move beyond AI hype and experimentation into confident, practical, and sustainable use of artificial intelligence in real business environments.

With over 18 years of experience leading high-impact global brand and creative programmes, Craig brings a rare combination of strategic thinking, creative leadership, and hands-on AI implementation. Rather than positioning himself as a traditional “AI expert” in a rapidly evolving field, Craig focuses on making AI usable, safe, and effective in the context of real organisations, real people, and real outcomes.

He works closely with founders, CMOs, and leadership teams to embed AI into everyday workflows — building confident habits, designing custom AI copilots (including AI Twins and “Chief Everything Officer” systems), and reshaping decision-making processes to unlock speed, clarity, and higher-quality output, while preserving human judgement, tone of voice, and culture.

Craig is currently advising one of the Netherlands’ largest law firms on GenAI adoption, supporting leadership and legal teams in a highly regulated environment. His work balances innovation with governance, risk management, and quality control — ensuring AI enhances professional standards rather than undermining them.

Known for his calm clarity and human-first approach, Craig brings structure and direction to organisations navigating AI uncertainty. He helps leaders move forward with confidence, turning complexity into practical capability that actually sticks.

How I can help your business

• GenAI Strategy & Adoption
  Designs clear, actionable AI strategies that align with business objectives and real operational needs — moving teams from curiosity to confident, consistent AI use.
• AI for Regulated & Professional Environments
  Supports professional services and legal organisations in adopting AI responsibly, with strong attention to governance, risk, data sensitivity, and output quality.
• Custom GPTs & AI Copilots
  Builds role-based AI copilots trained on internal documents, tone of voice, and operating context — including AI Twins and executive support systems teams genuinely use.
  
  
• AI Workflow Design & Productivity Enablement
  Redesigns existing workflows using AI to reduce overload, improve speed, and enhance decision-making without sacrificing human oversight.
• AI Training, Workshops & Enablement
  Delivers hands-on, high-energy workshops that demystify AI and activate immediate, practical application across leadership and delivery teams.

Why Work with Craig?

If you want AI to deliver real value — not noise, risk, or short-lived pilots — Craig brings the clarity, structure, and leadership to make it work. He excels in environments where trust, quality, and accountability matter, helping organisations adopt AI in a way that strengthens performance while protecting what makes them human.

Craig thrives at the intersection of strategy, creativity, and execution — turning AI from an abstract concept into a trusted partner in everyday work.

Location
🇳🇱 Based in the Netherlands | Available for European projects

Positions held

• GenAI Strategic Creative Director & Innovation Partner
  Grant & Graham Ltd., Amsterdam, Netherlands
• Founder & GenAI Strategic Creative Director
  Craigology, Europe (Remote / Hybrid)
  
  
• Creator – CEO (Chief Everything Officer)
  Independent AI Product, Amsterdam, Netherlands
• Creator – AI Twin
  Independent AI Product, Amsterdam, Netherlands
• Expert Mentor (GenAI / Strategy / Innovation)
  CASSINI Business Accelerator (European Commission), Europe
• Co-Founder
  Loveson, Amsterdam, Netherlands
• Mentor (GenAI, Creative, Branding & Communication)
  University of Amsterdam – Amsterdam Business School, Netherlands
• Executive Creative Director
  The Affinity Group, Amsterdam, Netherlands
• Executive Creative Director (Consulting)
  Craigology, Dubai, United Arab Emirates
• Pan-European Executive Creative Director
  Staples Solutions (Staples Agency Europe), Amsterdam / Lisbon / Boston
• Global Creative Director – Emirates Airline Account
  StrawberryFrog / Emirates, Amsterdam & Dubai
• Senior Creative / Interim Creative Director
  Craigology (Agency Leadership Roles), Amsterdam, Netherlands
• Group Creative Director
  DDB Germany, Berlin, Germany
• Senior Art Director / Creative Director
  Jung von Matt, Hamburg / Berlin / Offenbach, Germany
• Art Director
  Red Cell, London, United Kingdom