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Adam Clarke, Strategic Project & Account Director and Senior Consultant at Grant & Graham
Senior Consultant · Netherlands · Europe & UK

Adam Clarke.

Strategic Project & Account Director · Design-Led Capital Projects
Vision aligned. Capital delivered.

Senior Strategic Project and Account Director with 15+ years delivering high-value, design-led capital projects across hospitality, cultural institutions and international brand environments. Has directed projects exceeding €20 million in value — major hotel repositioning programmes, restaurant concepts, museum launches, and large-scale experiential environments across Europe and Asia. Trusted by investors, boards, founders and creative directors to safeguard both brand integrity and commercial performance.

Based In
Netherlands
Specialism
Capital Projects · Hospitality · Culture
Available For
Europe & UK engagements
15+ Years Strategic capital project direction across hospitality, cultural and brand environments
€20M+ Capital Projects Total project value directed across hotel, museum, restaurant and experiential developments
EU &
Asia
Footprint Project delivery experience across European and Asian markets
EU &
UK
Available For Capital project direction and account leadership engagements at scale
About Adam

Aligns vision, investment and execution in design-led capital projects.

Adam Clarke is a Strategic Project and Account Director with over fifteen years of experience delivering high-value, design-led capital projects across hospitality, cultural institutions and international brand environments. He operates at the intersection of creative ambition and commercial discipline — ensuring visionary concepts translate into financially sound, operationally robust outcomes.

With a background spanning hospitality development, museum expansion, international art production and architectural collaboration, Adam has directed projects exceeding €20 million in value. His portfolio includes major hotel repositioning programmes, restaurant concepts, museum launches and large-scale experiential environments across Europe and Asia. He is trusted by investors, boards, founders and creative directors to safeguard both brand integrity and commercial performance.

A curator's eye for design detail combined with a director's command of governance, procurement, budgeting and stakeholder alignment — introducing structure without stifling creativity.

Known for his calm authority and collaborative leadership style, Adam builds trust across multidisciplinary teams — from architects and designers to operators and investors. He acts as the strategic bridge between ambition and delivery, ensuring complex projects open on time, on budget, and positioned for long-term commercial success.

Credentials & Distinction

Three credentials behind 15 years of design-led capital delivery.

Most strategic project directors have one of these. Adam has all three: the €20M+ capital project track record, the 15+ years of senior leadership across hospitality and cultural environments, and the multi-disciplinary fluency across architects, designers, operators and investors that complex design-led developments actually require. The combination is rare — and exactly what investors and creative directors need when brand and budget both have to land.

€20M+ Capital Projects Total value directed across hotel repositioning, museum launches, restaurant concepts and experiential environments — real capital, real delivery, real risk.
15+ Years In Senior Roles Strategic project direction, account leadership, exhibition and museum direction, production and installation management across Europe and Asia.
Multi
Discipline
Stakeholder Reach Bridges architects, designers, operators, F&B leads, brand teams and investors with calm authority and transparent reporting.
Where Adam Has Operated

Senior project, account and direction roles across internationally recognised cultural and creative organisations.

Adam's career has been built inside the institutions that define design-led culture — from internationally renowned art studios and contemporary museums through to specialist creative agencies and art logistics. The kind of pedigree investors, founders and creative directors recognise instantly.

Moco Museum
Contemporary Art · International Expansion Director
Studio Drift
International Art Studio · Production & Installation
Nachtlab
Creative Agency · Senior Project & Account Manager
Kortmann
Art Packing & Shipping · Head of Carpentry & Logistics
Project Types Adam Directs

Where vision and capital have to land together.

Adam's portfolio spans the four design-led capital project archetypes where brand integrity and commercial performance both matter equally — and where a single missed alignment between creative ambition and operational reality compounds into delay, cost overrun, or both.

Hotel Repositioning
Strategic Repositioning · Brand Refresh
Restaurant Concepts
F&B Launches · Hospitality Concepts
Museum Launches
Cultural Institutions · Expansion
Experiential Environments
Brand Worlds · Large-Scale Installations
How Adam Can Help

Six capabilities. All built for the brand-and-budget balance.

Adam's offering covers the full design-led capital project arc — from strategic direction through hospitality and cultural development, commercial governance, investor alignment, multidisciplinary team leadership, and operational optimisation in creative institutions. All grounded in 15+ years of €20M+ project delivery.

01

Strategic Capital Project Direction

Leads full lifecycle delivery of design-led developments — aligning investment objectives, creative ambition, operational feasibility and financial governance from concept through to completion.

02

Hospitality & Cultural Environment Development

Supports hotel groups, private museums and experiential brands in repositioning, expansion and launch programmes that enhance brand equity and elevate guest and visitor experience.

03

Commercial & Contract Governance

Implements structured project frameworks including SOW alignment, procurement strategy, risk management and contract negotiation — protecting margins and delivery timelines without slowing creative momentum.

04

Investor & Board Stakeholder Alignment

Acts as a trusted interface between founders, boards, architects and execution teams — ensuring transparent reporting, accurate forecasting and informed, well-paced decision-making.

05

International Multidisciplinary Team Leadership

Coordinates cross-border teams across architecture, F&B, brand, operations and construction — driving clarity, accountability and cohesive execution across European and Asian project environments.

06

Operational & Process Optimisation in Creative Institutions

Introduces structured business practices into design-led organisations and cultural environments — strengthening sustainability, scalability and long-term performance without dampening creative culture.

Why Work with Adam

Three reasons investors and creative directors return.

Adam understands the delicate balance between creative vision and commercial reality. He has worked extensively in environments where brand, design and cultural value are paramount — yet financial discipline, operational feasibility and investor confidence remain non-negotiable. The result is not just a successfully delivered project, but a strengthened long-term partnership.

REASON 01

€20M+ capital project pedigree

Has directed projects exceeding €20 million across Europe and Asia. Hotel repositioning programmes, museum launches, restaurant concepts. Real capital, real delivery, real risk — managed.

REASON 02

Curator's eye + director's command

Most consultants pick a side: design or discipline. Adam runs both. Implements risk frameworks, contract discipline and financial oversight that strengthen margin performance — without stifling creative ambition.

REASON 03

Trusted by investors and creative directors alike

Bridges multidisciplinary teams — architects, designers, operators, F&B, brand teams, investors. Calm authority, collaborative style, transparent reporting. Where most consultants polarise stakeholders, Adam aligns them.

Areas of Expertise

Disciplines and contexts Adam operates across.

A senior strategic project and account director with €20M+ capital project pedigree, 15+ years of senior leadership across design-led environments, and multi-disciplinary fluency across architects, designers, operators and investors — available across Europe and the UK at scale.

Strategic Project Direction Capital Project Delivery Design-Led Development Account Direction Hospitality Development Hotel Repositioning Restaurant & F&B Concepts Museum & Cultural Institution Development Museum Expansion & Launch Experiential Brand Environments International Art Production Architectural Collaboration Multi-Million-Euro Capital Projects Investor & Board Alignment Founder & Creative Director Liaison Procurement Strategy Contract Governance Risk Frameworks Financial Oversight Margin Protection Brand Integrity Protection Multidisciplinary Team Leadership Cross-Border Project Coordination Operational Optimisation in Creative Institutions Sustainability & Scalability Europe & Asia Netherlands & UK Cultural & Hospitality Sectors
Positions Held

Five senior creative and project leadership roles across museums, art studios and creative agencies.

Adam's career arc runs from art logistics craft at Kortmann, through founder-directorship of a UK studio, into production and installation leadership at Studio Drift, exhibition and project direction at Moco Museum across three cities, and senior project and account direction at Nachtlab Agency. Five senior roles, one consistent pattern: design-led, capital-conscious, delivery-disciplined.

01
Senior Project & Account Manager — Nachtlab Agency
Creative Agency · Senior Project & Account Direction · Amsterdam
02
Exhibition & Project Director – International Expansion — Moco Museum
Contemporary Art Museum · International Expansion · Amsterdam · Barcelona · London
03
Production & Installation Manager — Studio Drift
International Art Studio · Production & Installation · Amsterdam
04
Founder & Director — New Boosbeck Industries
Independent Practice · Founder & Director · United Kingdom
05
Head of Carpentry & Art Logistics — Kortmann Art Packing & Shipping
Specialist Art Logistics · Carpentry & Logistics Leadership · Netherlands
Full Profile

Download Adam's full CV.

Adam Clarke CV cover — Grant & Graham
PDF · Free Download

Adam Clarke — Full Profile and CV

Contact Adam for strategic direction and commercial oversight of design-led capital projects across hospitality, cultural institutions and experiential brand environments. With extensive international experience managing multi-million-euro developments, Adam ensures that creative ambition, operational execution and financial performance remain fully aligned — from first concept through long-term impact.

Particularly effective in hotel repositioning, museum launches, restaurant concepts and large-scale experiential environments — where brand integrity and commercial discipline both have to land.

PDF · Full Profile · Capital Projects · Hospitality · Culture
Download CV → LinkedIn profile
Start a Conversation

On budget.
On brand.

If you are repositioning a hotel, launching a museum, opening a restaurant concept, building an experiential environment, professionalising operations inside a design-led organisation, or aligning investors and creative directors around a complex capital programme — tell us in 25 minutes what you need. Adam or one of our 40+ senior consultants will tell you honestly whether we can help.