01
Packaging Innovation & Development
Leads the full spectrum of packaging development — from concept and design through prototyping, production and creative services. Helps maximise product visibility and selling power.
Senior Consultant · Egypt & West Africa
Ahmed Kassem.
Senior Packaging & Strategic Suppliers Development Consultant
FMCG packaging. Built for scale, built for cost.
Results-oriented packaging professional with 22+ years driving revenue through technical leadership across the world's leading FMCG companies — Coca-Cola HBC, PepsiCo and Kraft (Mondelez). International product development experience across the Middle East and West Africa. Expert in supplier management, cost-saving programmes and joint value creation.
22+
Years
In FMCG packaging, supplier development and business leadership
3
FMCG Majors
Career roles inside Coca-Cola HBC, PepsiCo and Kraft (Mondelez)
6
Senior Roles
From QA Manager and Packaging Developer through to Senior Packaging Consultant
MEA · W. AFRICA
Coverage
Egypt-based with international product development across the Middle East and West Africa
About Ahmed
FMCG packaging, supplier development and joint value creation.
Ahmed Kassem is a motivated, results-oriented packaging professional with over 22 years of experience driving revenue through highly competent business leadership. His career has been built inside the world's top FMCG companies — Coca-Cola HBC, PepsiCo and Kraft (Mondelez) — with successful international product development experience across the Middle East and West Africa.
A genuine expert in supplier management relationships, Ahmed leads cost-saving programmes, drives culture shift and develops joint value creation new business growth models that successfully win with vendors.
A dynamic communicator and seasoned professional — recognised by partners and senior management for distilling business needs into technical strategy and promoting execution through bias to action.
Ahmed is skilled in strategic packaging interventions — using brand-mix design to assist or eliminate stagnancy in brand volumes. He works internationally with business partners and brings professional knowledge across multiple industries, leading through ambiguity and business transformation while collaborating across organisational levels and functions.
Currently based in Egypt, Ahmed continues to support clients seeking deeper, more robust environments to accelerate growth — with the operational rigour to help businesses minimise product damage, reduce costs and improve efficiency across packaging and distribution functions.
Where Ahmed Has Operated
A career built inside the world's leading FMCG companies.
Ahmed has held senior packaging and quality assurance roles across global FMCG and packaging companies — with international experience across the Middle East and West Africa, including a six-year tenure as Packaging Manager at Coca-Cola HBC in Nigeria.
Coca-Cola HBC
FMCG · Beverages · Nigeria
PepsiCo
FMCG · Beverages & Snacks
Kraft (Mondelez)
FMCG · Food & Confectionery
BERICAP
Industrial Packaging · Closures
How Ahmed Can Help
Six capabilities. All packaging-led.
Ahmed's offering covers the full packaging and supply lifecycle — from concept and prototyping through supplier qualification, line efficiency, distribution and product launch readiness. Built for FMCG and industrial environments where margin and quality move together.
02
Strategic Suppliers Development
Genuine expertise in supplier management relationships. Leads cost-saving projects and culture shift, building joint value creation new business growth models that successfully win with vendors.
03
Cost Reduction & Efficiency Programmes
Helps clients minimise product damage, reduce costs and improve efficiency — eliminating redundant practices and reducing labour costs across packaging and distribution functions.
04
Quality Systems & Production Standards
Brings rigorous QA and quality system design from a former Quality Assurance Manager — trained in ISO, HACCP, FMEA, SPC and Six Sigma methodologies for high-volume FMCG environments.
05
International Product Development
Successfully delivers product development across multiple geographies — with proven international experience across the Middle East and West Africa, including a six-year tenure leading packaging at Coca-Cola HBC Nigeria.
06
Product Launch & Just-in-Time Fulfilment
Brings the knowledge required to successfully launch new products or maintain existing packaging programmes — expediting products to market with just-in-time fulfilment and the operational discipline to keep them there.
Quality Methodologies
Trained in the standards FMCG & industrial packaging demand.
Ahmed's chemistry background and FMCG operating experience are reinforced by formal training in the quality and operations management methodologies that high-volume packaging environments require — the standards multinational and government audits expect.
ISO
Quality Standards
HACCP
Food Safety Systems
FMEA
Failure Mode Analysis
SPC
Statistical Process Control
Six Sigma
Process Improvement
Why Work with Ahmed
Three reasons clients return.
Whether you are launching a new product, modernising a packaging programme or building a supplier network for scale, Ahmed brings tier-1 FMCG operating experience, a chemistry-trained technical foundation and a leadership style built for fast-moving, multicultural environments.
REASON 01
Tier-1 FMCG operating pedigree
Career roles inside Coca-Cola HBC, PepsiCo and Kraft (Mondelez). Operates from inside the standards FMCG packaging demands — not adjacent to them.
REASON 02
Chemistry meets commercial
A Bachelor of Science in Chemistry from Cairo University, paired with formal QA, ISO, HACCP, FMEA, SPC and Six Sigma training. Brings the technical depth packaging engineers respect — alongside the commercial fluency leadership wants.
REASON 03
MEA & West Africa specialist
Operates fluently in multicultural, fast-moving, resource-constrained environments. Six years leading packaging in Nigeria for Coca-Cola HBC. Knows what it takes to make programmes work where the playbook from headquarters won't.
Areas of Expertise
Disciplines and contexts Ahmed operates across.
A senior packaging, supplier development and FMCG operations consultant with deep specialisation in beverage and food industry packaging, quality systems and international product development — available for MEA and international engagements at scale.
Packaging Innovation
Strategic Suppliers Development
FMCG Operations
Quality Assurance
Packaging Management
Packaging Development
Supplier Relationship Management
Cost Saving Programmes
Joint Value Creation
Brand Mix Design
International Product Development
Middle East & Africa
West Africa Operations
Food Industry
Food Science
Beverage Industry
Industrial Packaging
Distribution & Logistics
Just-in-Time Fulfilment
Product Launch
Business Transformation
Cross-Cultural Leadership
Positions Held
22 years of packaging leadership across the world's leading FMCG brands.
Ahmed's career spans six progressive roles — from Quality Assurance foundation at BERICAP through Packaging Developer at Kraft, Packaging Manager at PepsiCo and a six-year tenure as Packaging Manager at Coca-Cola HBC Nigeria, into independent consulting and his current Senior Packaging Consultant role at Grant & Graham.
01
Senior Packaging Consultant & Strategic Suppliers Development — Grant & Graham Ltd.
Senior Consultancy · Packaging & Supplier Strategy
April 2025 — Present
02
Packaging Management (Independent Consulting) — Confidential
Egypt · Packaging Innovation, Distribution & Cost Optimisation
January 2017 — Present
03
Packaging Manager — Coca-Cola HBC
FMCG Beverages · Nigeria
January 2011 — August 2016 · 5 years 8 months
04
Packaging Manager — PepsiCo
FMCG Beverages & Snacks
June 2009 — December 2010
05
Packaging Developer — Kraft (now Mondelez)
FMCG Food & Confectionery
May 2008 — May 2009
06
Quality Assurance Manager — BERICAP
Industrial Packaging · Closures
2007 — 2008
Full Profile
Download Ahmed's full CV.
PDF · Free Download
Ahmed Kassem — Full Profile and CV
22+ years of progressive experience in packaging innovation, supplier management and FMCG operations — with senior roles inside Coca-Cola HBC, PepsiCo, Kraft and BERICAP across the Middle East and West Africa.
A Bachelor of Science in Chemistry (Cairo University, 1998), backed by formal training in ISO, HACCP, FMEA, SPC and Six Sigma. Combines technical expertise with strategic execution to deliver scalable, sustainable, business-driven results.
Download CV → LinkedIn profileStart a Conversation
FMCG packaging.
Built for scale, built for cost.
If you are launching a new FMCG product, modernising a packaging programme, building a supplier network across Middle East or West Africa, or rebuilding quality systems for a high-volume environment — tell us in 25 minutes what you need. Ahmed or one of our 40+ senior consultants will tell you honestly whether we can help.