Ahmed Kassem

Innovation Strategist | Supply Chain & Packaging Transformation Leader | FMCG & Industrial Commercialization Expert | Public-Private Operations Advisor

Ahmed Kassem: Bridging Packaging Innovation, Supply Chain Excellence, and Commercial Leadership Across the Middle East & Africa

Ahmed Kassem is a senior business leader and cross-sector strategist with over 20 years of progressive experience in packaging innovation, supply chain operations, and regional business development across global giants like Coca-Cola, PepsiCo, Kraft Foods, and Huhtamaki. With a technical foundation in chemistry and certified training in quality and operations management (ASQ CQM, AUC), Ahmed offers a powerful blend of scientific rigor, operational leadership, and market-centric execution.

From launching multi-million-euro packaging and export programs to leading supply chain and commercialization strategies in Egypt, Nigeria, and across Africa, Ahmed has consistently driven transformation — across FMCG, industrial packaging, food & beverage, and recycling sectors. His experience spans every stage of the lifecycle, from technical design and supplier development to commercialization, sales strategy, and regional expansion.

Currently based in Giza, Egypt, Ahmed collaborates with industry partners across Africa and the Middle East to turn packaging and supply chain operations into engines of growth, quality, and market impact.

How I can help your business

• Packaging Innovation & Commercialization
  Leads the full spectrum of packaging development, from new product launches and supplier qualification to material sourcing, testing, and line efficiency improvements — with experience managing €5M+ projects.
• Supply Chain Strategy & Transformation
  Redesigns supply chain systems for resilience and performance — optimizing procurement, inventory, warehousing, and material cost forecasting across multiple factory environments.
• Export & Market Development
  Drives commercial strategy across African and European export markets — from market entry planning and trade show participation to direct client development and sales growth.
• Sustainability & Recycling Operations
  Guides bottle-to-bottle (BTB) recycling and material reuse programs, aligning sustainability goals with operational realities across fast-moving industrial settings.
• Cross-Functional Leadership & Change Execution
  Builds and leads cross-cultural teams across sales, operations, quality, and R&D — delivering results through systems transformation, talent development, and alignment of technical and commercial functions.
• Public-Private Collaboration & Quality Systems
  Advises on supply chain and quality systems design for high-volume production environments — trained in ISO, HACCP, FMEA, SPC, and Six Sigma methodologies with field-tested experience in government and multinational audits.

Why Work with Ahmed?
Whether you are looking to launch a new product across multiple markets, streamline your supply chain, build a reliable supplier network, or align commercial and operational teams for growth, Ahmed brings deep experience, technical expertise, and strategic leadership. He thrives in multicultural, fast-moving, and resource-constrained environments — and is passionate about enabling sustainable, market-ready solutions across borders.

Location
🇪🇬 Based in Egypt — Available for regional and international engagements

Positions held

• Senior Marketing & Innovation Advisor – Self-Employed, Milan, Italy
• Executive Project Manager – OneClick Srl SB (B Corp), Milan, Italy
• Senior Global Marketing Manager – De’ Longhi | Braun Household, Frankfurt, Germany
• Senior Global Product Manager – Bialetti Industrie, Brescia, Italy
• Global Innovation Manager – Ferrero (Soremartec), Turin, Italy
• Brand & Category Manager – Lactalis Group (Galbani), Milan, Italy
• Innovation & Sustainability Intern – Cultivate Centre, Dublin, Ireland