Pipeline doesn't build itself. Someone has to go and find it.
We run the outbound motion your team can't get to — senior business development professionals identifying prospects, opening doors, and converting conversations into real pipeline. From first outreach to qualified opportunity, we do the work.
Spent Internally, Not With Clients
Most founders and commercial leaders know their business needs more new opportunity. Very few have the bandwidth to go and get it.
Senior commercial teams spend the majority of their week on internal reviews, reporting, forecasting, and stakeholder management. What's left is consumed by existing accounts. The time to prospect, research new markets, open new doors, and build fresh pipeline rarely makes it into the calendar.
That is the gap Grant & Graham's New Business Development service closes. We deploy experienced senior BD practitioners into your business — not agencies selling lists, not call centres reading scripts — to run the outbound motion end-to-end. Research, targeting, outreach, qualification, handover. Your team focuses on closing what we bring. We handle the hunt.
Four services. One commercial outcome.
Our New Business Development offering covers the full outbound lifecycle — from identifying who to approach, to the moment a qualified opportunity lands in your CRM.
Sales Development Support
We identify the right prospects and build the commercial case for approaching them — so every outreach is aimed at businesses genuinely likely to buy.
- Targeted lead generation against your ideal customer profile
- Market research covering competitor and buyer signals
- Prospect intelligence and qualification before outreach
Opening Doors to New Clients
Cold outreach done by senior people who know how to open conversations — not junior SDRs working a volume playbook that damages your brand.
- Targeted, sector-appropriate email campaigns
- Cold calling and direct outreach to decision-makers
- Introduction via our extensive senior network where relevant
Hands-On BD Managers
Senior New Business Development managers embedded into your team — running the strategy, managing the pipeline, and staying accountable for commercial outcomes.
- Sales strategy built to your goals and market position
- Pipeline management from first touch to qualified handover
- Client relationship management and account expansion
Increase Your Business & Sales
Everything we do is tracked against real commercial metrics. No vanity numbers. No "activity" dashboards that disguise a lack of output.
- Customised solutions aligned to your commercial goals
- Performance tracking against pipeline and conversion metrics
- Continuous refinement as the market and your product evolve
Five steps from brief to qualified pipeline.
A clear, repeatable framework. You know what happens at each stage, what we deliver, and when.
Discover
We learn your business, buyer, and market — then agree the target list and commercial goal together.
Design
We build the outbound playbook: messaging, channels, cadence, and the qualification framework.
Deploy
Senior BD practitioners go live. Calls, emails, introductions. Pipeline starts moving within weeks, not months.
Optimise
We measure response, meetings, and qualification rates — and tune the approach based on real market signal.
Handover
Qualified opportunities land cleanly into your team's CRM. We continue, scale, or transition to in-house — your choice.
Senior practitioners. Real accountability.
Six reasons clients keep us running their new business development motion — and keep coming back.
Senior people only
BD professionals who have carried a number before — not graduates learning on your brand.
Qualified pipeline, not lists
We measure ourselves on qualified opportunities handed to your team. Vanity metrics do not count.
Fast deployment
Scoped, agreed, and live within weeks. Your permanent recruitment cycle takes longer than our first qualified lead.
Sector-specific
We match BD practitioners to your sector — FinTech, SaaS, Aerospace, and more — for credible outreach.
Integrated with your team
We plug into your CRM, your brand tone, and your sales handover process. No silos, no parallel pipelines.
Commercial accountability
We operate at a senior commercial level and report on outcomes — not activity counts, not dashboards.
BD practitioners matched to your market.
We run new business development across more than 20 sectors — deploying BD professionals who already know the buyer, the language, and the decision process.
What people want to know before they hire us.
We run the full outbound motion on your behalf — targeting and researching the right prospects, opening doors through cold calls, email campaigns and introductions, embedding senior BD managers into your business, and handing qualified opportunities into your CRM. We measure ourselves on qualified pipeline, not on activity counts.
Agencies typically sell you a list and a volume campaign; SDRs are junior people reading scripts. Our BD practitioners are senior operators with P&L experience in your sector. They have sat in the buyer's seat, they know how the buyer thinks, and they are accountable for commercial outcomes — not just delivering activity.
New Business Development is the outbound pipeline motion — the outward-facing part. Growth as a Service is the broader package: NBD plus a fractional or full-time Head of Sales, CRM support, sales enablement, and go-to-market strategy. You can engage NBD on its own, or as the engine inside a full GaaS mandate. We will help you choose the right shape during the discovery call.
A typical engagement is scoped and agreed in under two weeks. From kick-off, we are running outreach within another two weeks, and early meetings and qualified pipeline movement start within four to eight weeks — faster than a permanent hire can get through their onboarding.
We deliver qualified opportunities into your sales process. That means prospects who match your ICP, have had meaningful engagement, have a live need, and are ready for a commercial conversation with your closers. We do not close the deal on your behalf — that is always your team — but we make sure what we hand over is worth their time.
Weekly reporting against agreed metrics: prospects contacted, meaningful responses, meetings booked, opportunities qualified, and pipeline value generated. Monthly commercial review with senior Grant & Graham oversight. Everything flows into your existing CRM so there is no parallel system to manage.
Yes. We operate from 14 offices across Europe, the Americas, APAC, the Middle East, and Africa, and we run New Business Development engagements in more than 20 sectors and 100+ jurisdictions. If you are entering a new market, we can deploy BD practitioners with local presence and language coverage.
Tell us where you need pipeline.
We will tell you how fast we can build it.
A 25-minute discovery call is enough to scope a Grant & Graham New Business Development engagement. No slide deck. No preamble. Just a commercial conversation about what you need and whether we can deliver it.