Daniel Afonso

Hospitality Transformation Leader | Service Excellence & Performance Specialist | Commercial & Guest Experience Advisor | Multilingual Leadership Consultant

Daniel Afonso: Elevating Hospitality Performance Through Service, Leadership, and Commercial Clarity

Daniel Afonso is a senior hospitality transformation leader with deep expertise in luxury service delivery, operational excellence, and commercial performance across international hospitality environments.

Known for bridging front-of-house excellence with business results, Daniel helps hospitality organisations translate brand promise into consistent guest experience, strong team performance, and measurable ROI. His background spans Forbes Travel Guide 5-star hotels, global hospitality brands, and fast-growth service organisations, where precision, reputation, and people leadership are critical.

Over the past two decades, Daniel has led service transformation, operational optimisation, and commercial enablement initiatives across hotels, hospitality groups, and service-led businesses. He works closely with owners, general managers, and leadership teams to stabilise operations, elevate standards, and unlock sustainable growth.

Daniel’s strength lies in aligning people, process, and performance — ensuring service excellence is not aspirational, but embedded, repeatable, and commercially effective. His leadership style is calm, hands-on, and outcome-focused, earning trust across multicultural teams and senior stakeholders alike.

How I can help your business

• Hospitality Strategy & Performance Transformation
  Leads service and operational improvement initiatives that strengthen guest satisfaction, brand reputation, and profitability across hotels and hospitality groups.
• Service Excellence & Experience Design
  Designs service frameworks and standards aligned to brand positioning — ensuring consistency, quality, and emotional connection at every guest touchpoint.
• Leadership & Team Development
  Builds confident, accountable leadership teams through coaching, structured onboarding, and performance-driven service culture development.
• Operational & Process Optimisation
  Improves SOPs, service audits, and daily operating models to increase efficiency, quality, and operational control.
• Commercial & Revenue Enablement
  Aligns service delivery with upselling, pricing, and client retention strategies to drive measurable commercial results

Why Work with Daniel?
If you are facing inconsistent service quality, operational pressure, or the need to professionalise hospitality performance without losing its human touch, Daniel brings the structure, experience, and leadership to make it happen.

He thrives in high-expectation environments where reputation matters and margins are tight — delivering practical improvements that teams embrace and guests feel.

Location
🇬🇧 Based in London, United Kingdom
Available for European & international hospitality engagements

Positions held

• Director of Hospitality – Grant & Graham Ltd.
• Executive Creative Director – The Affinity Group (Hospitality & Real Estate)
• Hotel Duty Manager – The Wellesley Knightsbridge (Luxury 5★ Hotel)
• Assistant Reception Manager – The Goring (Forbes Travel Guide 5★)
• Front Office Supervisor – InterContinental London (Luxury Hospitality)
• Senior Hospitality & Service Consultant – Independent / Confidential Clients