Rosaria Camardese

Innovation Strategist | AI & Digital Transformation Advisor | Multisector Program Leader | Public-Private Collaboration Expert

Rosaria Camardese: Driving Purpose-Led Innovation Across Tech, Insurance, Consumer Goods & Public Institutions

Rosaria Camardese is a dynamic innovation advisor and transformation leader with over 20 years of cross-sector experience, bridging the worlds of corporate innovation, public sector modernization, and digital entrepreneurship. With a robust academic foundation from Bocconi, ESADE, and MIT Sloan, she brings a rare blend of strategic insight, executional excellence, and human-centered innovation.

From leading global marketing at De’ Longhi and Braun to spearheading AI-driven projects for Italian public institutions and B-Corp startups, Rosaria has delivered complex programs across industries — including insurance, edtech, energy, FMCG, and ICT. Her work spans the full innovation lifecycle: from concept development and go-to-market strategy to product launch, digital transformation, and impact measurement.

Currently based in Milan, Italy, Rosaria partners with organizations across Europe to unlock growth through smart innovation, cross-functional collaboration, and AI-enabled business models.

How I can help your business

• AI Strategy & Digital Transformation
  Advises public and private sector leaders on practical applications of artificial intelligence — from pipeline prioritization to responsible implementation and cross-departmental alignment.
• Innovation & Product Development
  Leads new product/service development for both B2C and B2B markets — with experience in design thinking, MVP testing, launch strategy, and iterative scaling.
• Public Sector & EU-Funded Programs
  Manages reporting, budgeting, and delivery for large-scale innovation initiatives funded by national and EU bodies — with proven experience in stakeholder management and impact evaluation.
• Marketing Automation & CRM Implementation
  Delivers transformation projects involving CRM systems (Salesforce, HubSpot), marketing automation, and digital sales enablement — translating tech into business value.
• Go-to-Market & Brand Strategy
  Builds and revitalizes go-to-market strategies for scale-ups and corporates, using market research, segmentation, positioning, and integrated communication planning.
• Cross-Sector Leadership & Program Delivery
  Has successfully led programs for top names in insurance (Aon, Howden, OneClick), FMCG (Ferrero, Galbani, Bialetti), consumer electronics (Braun, De’ Longhi), and public institutions — including the Italian Prime Minister’s Digital Transformation Department.

Why Work with Rosaria?
Whether you're leading a corporate innovation initiative, navigating digital transformation in the public sector, or building a B2B SaaS venture from the ground up, Rosaria brings a powerful combination of strategic clarity, executional rigour, and cross-functional empathy. She thrives in fast-paced, multicultural, and purpose-driven environments — and delivers results by aligning people, processes, and platforms toward meaningful outcomes.

Location
🇮🇹 Based in Milan, Italy — Available for remote and European-wide engagements

Positions held

• Senior Marketing & Innovation Advisor – Self-Employed, Milan, Italy
• Executive Project Manager – OneClick Srl SB (B Corp), Milan, Italy
• Senior Global Marketing Manager – De’ Longhi | Braun Household, Frankfurt, Germany
• Senior Global Product Manager – Bialetti Industrie, Brescia, Italy
• Global Innovation Manager – Ferrero (Soremartec), Turin, Italy
• Brand & Category Manager – Lactalis Group (Galbani), Milan, Italy
• Innovation & Sustainability Intern – Cultivate Centre, Dublin, Ireland