Isabel García de Salazar
Fractional CMO | B2B Growth & GTM Strategy | Marketing Leadership & Function Build
Isabel García de Salazar: Driving Growth Through Strategic Marketing Leadership & Execution
Isabel is a Fractional CMO and B2B growth leader specialising in helping organisations scale through clear go-to-market strategies, strong marketing leadership, and commercially aligned execution.
With over 25 years of international experience, Isabel has built and led marketing functions across SaaS, technology, and professional services organisations — consistently translating business objectives into measurable growth, stronger market positioning, and increased revenue performance.
She operates at the intersection of strategy and execution, working closely with CEOs, investors, and leadership teams to define how companies go to market, how they scale, and how marketing contributes directly to commercial success.
Isabel is particularly effective in environments where organisations are growing, preparing for investment, or entering new markets — bringing clarity, structure, and senior leadership without the need for a full-time CMO.
Her experience includes building marketing departments from the ground up, leading global teams, developing partner ecosystems, and aligning marketing with sales to drive demand, conversion, and long-term customer value.
At Grant & Graham, Isabel supports organisations looking to accelerate growth, strengthen their marketing function, and implement go-to-market strategies that deliver tangible business results.
How I can help your business
- Fractional CMO & Marketing Leadership
Provides senior marketing leadership on a flexible basis — guiding strategy, teams, and execution without the overhead of a full-time hire. - Go-to-Market Strategy & Growth Acceleration
Designs and executes GTM strategies that drive demand, improve positioning, and accelerate revenue growth. - Marketing Function Build & Optimisation
Builds or restructures marketing teams, processes, and capabilities to support scalable and efficient growth. - Strategic Partnerships & Channel Development
Develops partner ecosystems and channel strategies that expand reach, strengthen market presence, and drive revenue. - Digital Transformation & AI in Marketing
Integrates data, automation, and AI-driven insights to improve marketing performance, efficiency, and decision-making.
Why Work with Isabel?
If your organisation is looking to scale, enter new markets, or strengthen its marketing leadership, Isabel brings the experience, structure, and commercial mindset required to turn marketing into a true growth engine. Clients value her ability to quickly understand business dynamics, align marketing with commercial objectives, and deliver measurable impact — whether building a function from scratch or optimising an existing team. She is particularly effective in growth-stage and investor-backed environments, where speed, clarity, and results are critical.
Location
🇪🇸 Based in Spain — Available for European and international engagements
Positions held
- Operating Partner | Mateerz, Spain
Fractional CMO | Senior Consultant
Grant & Graham, Europe
Fractional CMO | Independent / Advisory, Spain
Global Chief Marketing Officer | Boyum IT Solutions, Spain
Head of Marketing & Communications | PKF Attest, Spain
External Marketing & Business Development Advisor | Dirketing, Spain
Head of Marketing, Communications & Institutional Relations | Wolters Kluwer, Spain
Download the CV of Isabel
Isabel works with organisations that need senior marketing leadership to drive growth — particularly in B2B environments where go-to-market strategy, positioning, and execution directly impact commercial performance. With a strong track record across SaaS, technology, and professional services, she helps organisations scale efficiently and sustainably.