01
CRM Transformation (HubSpot & Salesforce)
Optimises CRM systems to work seamlessly for the team — driving actionable insights and improving decision-making across the pipeline.
Senior Consultant · United Kingdom
Neal Brooker.
Senior Interim Sales Enablement Leader & Growth Strategist
Sales transformed. Marketing aligned.
Sales & Revenue Growth Strategist with over two decades of experience transforming B2B sales teams across EMEA. Founder of Advancing Growth Ltd, with a proprietary 14-step, three-phase framework for aligning sales and marketing — underpinned by deep expertise in HubSpot, Salesforce, MEDDPICC and SPIN.
20+
Years
Transforming sales teams and accelerating revenue growth
14
Step Framework
Proprietary three-phase methodology aligning sales and marketing
5
Senior Roles
Including Founder & Director and Head of Sales EMEA
EMEA
Coverage
UK-based with hands-on EMEA-wide sales leadership experience
About Neal
Sales transformation built on a proven framework, not a hunch.
Neal Brooker brings a wealth of expertise as a Sales & Revenue Growth Strategist, dedicating over two decades to transforming sales teams and accelerating revenue growth. As the founder of Advancing Growth, he empowers businesses by refining sales processes, bridging sales and marketing efforts, and implementing CRM tools like HubSpot and Salesforce.
Neal's experience extends from designing comprehensive sales strategies to training teams with proven methodologies, including MEDDPICC and SPIN, to sharpen negotiation, closing and pipeline management skills.
Neal's unique approach centres around a 14-step, three-phase framework that aligns sales and marketing teams — ensuring cohesive and powerful go-to-market strategies.
He understands that too often, these teams operate in silos — leading to missed opportunities and inefficiencies. By focusing on alignment, Neal maximises both sales and marketing resources, driving higher engagement, conversion and growth.
With hands-on experience managing sales across EMEA, Neal understands the nuances of diverse markets and the dynamics that drive success. He has consistently delivered results by building strategies that adapt to specific business needs and by aligning efforts to ensure that every team member works toward shared goals.
The Framework
A proprietary methodology for sales-marketing alignment.
Neal's defining commercial asset is a structured framework that takes sales and marketing teams from siloed and reactive to cohesive, data-driven and built around shared goals. It is not a model on a slide. It is the operating system Neal deploys inside every engagement.
14
Steps
A structured sequence of practical actions, not vague principles — each step delivers a measurable shift in alignment.
3
Phases
Diagnose, align, execute — designed to take a fragmented sales-and-marketing function to a cohesive go-to-market engine.
Sales & Marketing
aligned. Outcome Higher engagement, conversion and revenue growth — from teams that finally work toward the same numbers.
aligned. Outcome Higher engagement, conversion and revenue growth — from teams that finally work toward the same numbers.
Methodologies & Platforms
The toolkit Neal brings to the engagement.
Neal is fluent in the methodologies and CRM platforms that underpin world-class B2B sales operations — deploying them inside training programmes, alignment work and CRM transformation projects.
MEDDPICC
B2B Sales Methodology
SPIN
Consultative Selling
HubSpot
CRM Transformation
Salesforce
CRM Transformation
How Neal Can Help
Five capabilities. All revenue-focused.
Neal's offering covers the full sales-and-marketing operating lifecycle — from CRM transformation through structured training, forecasting, value proposition design and EMEA-wide commercial leadership.
02
Structured Sales Training (MEDDPICC & SPIN)
Tailored programmes that enhance team skills — focused on negotiation, value selling and effective follow-up to increase deal velocity and closure rates.
03
Sales Forecasting & Data-Driven Insights
Provides teams with accurate forecasting tools to predict sales outcomes, identify bottlenecks and scale sustainably — data at the core of every strategy.
04
Value Proposition Development
Crafts messages that resonate with target audiences — building propositions deeply aligned with customer needs and outcomes, enhancing brand relevance and competitive advantage.
05
EMEA Sales Leadership & Strategy Design
Hands-on experience managing sales across EMEA — understands the nuances of diverse markets and designs strategies that adapt to specific business and regional dynamics.
Why Work with Neal
Three reasons clients return.
Whether the brief is fixing a broken CRM, training a sales team to close at higher velocity or finally getting sales and marketing rowing in the same direction, Neal brings methodology, operating experience and the framework to make change stick.
REASON 01
Framework, not a hunch
Neal's 14-step, three-phase framework is structured intellectual property — not a slide-ware methodology. It moves teams from siloed to aligned through a sequence that has been tested in the field.
REASON 02
Methodology depth
Fluent in MEDDPICC, SPIN, HubSpot and Salesforce — the toolkit B2B sales leaders actually want their teams trained on. Neal teaches it, embeds it and operationalises it.
REASON 03
EMEA operating experience
Hands-on Head of Sales experience across EMEA — understands the nuances of diverse markets and the cultural realities that make a "global" sales playbook fail or succeed.
Areas of Expertise
Disciplines and contexts Neal operates across.
A senior sales enablement, CRM transformation and growth consultant with deep specialisation in sales-marketing alignment, structured training and EMEA commercial leadership — available for UK and European assignments at scale.
Sales Enablement
Sales-Marketing Alignment
CRM Transformation
Sales Training
Revenue Growth Strategy
Pipeline Management
Sales Forecasting
Data-Driven Sales
Negotiation
Value Selling
Closing Skills
Deal Velocity
Value Proposition Development
Go-to-Market Strategy
EMEA Sales Leadership
Interim Sales Leadership
B2B Sales
MEDDPICC
SPIN Selling
HubSpot
Salesforce
Founder & Operator
Positions Held
Founder venture & two decades of B2B sales leadership.
Neal's career spans five senior commercial roles — from Sales Executive foundation through Senior Account Manager, Sales Manager and Head of Sales EMEA at Inbox Insight, into founder mode with Advancing Growth Ltd.
01
Founder & Director — Advancing Growth Ltd
Sales Enablement & Growth Strategy · Founder Venture
02
Head of Sales, EMEA — Inbox Insight
B2B Marketing Intelligence · EMEA Region
03
Sales Manager — Inbox Insight
B2B Marketing Intelligence · Sales Leadership
04
Senior Account Manager — Emedia
B2B Media · Account Leadership
05
Sales Executive — Loot
Classifieds Media · Sales Foundation
Full Profile
Download Neal's full CV.
PDF · Free Download
Neal Brooker — Your Next Sales Leader & Growth Specialist
Explore the professional journey of Neal Brooker, a seasoned leader with decades of experience across diverse industries — transforming sales teams, modernising CRM operations and delivering measurable revenue growth across the UK and EMEA.
Founder of Advancing Growth, with a proprietary 14-step sales-marketing alignment framework and deep methodology fluency in MEDDPICC, SPIN, HubSpot and Salesforce.
Download CV → LinkedIn profileStart a Conversation
Sales transformed.
Marketing aligned.
If you are scaling a B2B sales engine, transforming a CRM platform, training a sales team in MEDDPICC or SPIN, or finally getting sales and marketing on the same page — tell us in 25 minutes what you need. Neal or one of our 40+ senior consultants will tell you honestly whether we can help.