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Ron Porcello, Senior CRO & Sales & Marketing Lead at Grant & Graham
Senior Consultant · Germany

Ron Porcello.

Revenue (CRO), Sales & Marketing Lead
Pipeline built. Revenue delivered.

15+ years in revenue leadership, sales and marketing — building and executing go-to-market strategies that drive measurable business impact across startups, scale-ups and multinational corporations. Senior leadership inside HP, Dell, McAfee, Camelot Consulting, Pionix and EcoG, with deep SAP solutions, EV charging, AI and SaaS sector experience.

Based In
Germany
Specialism
CRO · Enterprise Sales · SAP
Available For
European assignments
15+ Years In revenue leadership, enterprise sales and marketing strategy
13 Senior Roles Across startups, scale-ups and multinational corporations
10+ Years SAP In SAP solutions, data analytics and enterprise technology sales
DE · EU Coverage Germany-based, available for European assignments and international engagements
About Ron

Driving growth and sales execution across startups and corporates.

With over 15 years of experience in Revenue Leadership, Sales and Marketing, Ron Porcello specialises in building and executing go-to-market strategies that drive measurable business impact. As a Chief Revenue Officer (CRO), Sales & Marketing Lead, he has led high-performing teams across startups, scale-ups and multinational corporations — delivering sustained revenue growth and market expansion.

Ron's expertise spans business development, enterprise sales and marketing strategy, with a hands-on approach to pipeline generation, customer acquisition and strategic deal execution. He has successfully led large-scale commercial operations across Europe, securing multi-million-dollar deals, building brand presence and developing win-win solutions in complex sales negotiations.

A high-energy leader with a data-driven, execution-focused mindset — aligning sales, marketing and revenue operations to create sustainable growth.

His extensive SAP solutions background, coupled with leadership roles at HP, Dell and high-growth startups, positions Ron as a trusted advisor for companies looking to scale efficiently and enter new markets. Beyond his client work, he stays ahead of emerging trends in AI, SaaS and sustainable innovation.

Numbers Delivered

Three concrete numbers from Ron's career.

Most senior revenue leaders talk about growth in adjectives. Ron's track record is in numbers — delivered, measured and on the books.

135% Sales Growth Achieved as Global Sales Lead at Camelot Consulting for SAP Data & Analytics across EMEA, Americas and APAC.
$12.5M New Business Generated as Regional Sales Director at Utopia Global — major deals with ALDI Süd, BASF, Bayer and Glencore.
40% Revenue Growth Delivered as Head of Sales Europe at Attune Consulting on SAP Fashion Management — clients including Burberry and Tommy Hilfiger.
Where Ron Has Operated

A career across enterprise tech, SAP and high-growth startups.

Ron has held senior commercial leadership roles inside enterprise technology majors, SAP-focused consultancies and high-growth EV / SaaS startups — bridging the disciplines that scaling B2B technology businesses need to combine.

HP
Enterprise Technology
Dell
Enterprise Technology
McAfee
Cyber Security
Camelot Consulting
SAP Data & Analytics
Commercetools
SAP eCommerce · Startup
Pionix GmbH
EV Charging OS
EcoG GmbH
EV Charger Technology
Tasting.ai
AI-Driven Startup
Major Deals Secured For

Six of the brand names on Ron's signed deals.

A small selection of the household-name and enterprise clients Ron has secured across his career — from luxury fashion through global discount retail, life sciences and global commodities trading.

Burberry
Luxury Fashion
Tommy Hilfiger
Fashion & Apparel
ALDI Süd
Global Retail
BASF
Chemicals
Bayer
Life Sciences
Glencore
Global Commodities
How Ron Can Help

Five capabilities. All revenue-led.

Ron's offering covers the full revenue lifecycle — from CRO leadership and enterprise sales through marketing strategy, scale-up commercial-team build and SAP/enterprise technology sales execution.

01

Revenue Growth & CRO Leadership

Drives top-line revenue through scalable commercial strategies — aligning sales, marketing and revenue operations into a single growth engine reporting at C-suite level.

02

Enterprise Sales & Business Development

Manages key accounts, closes complex deals and drives market expansion — with a track record of multi-million-dollar deal execution across EMEA, Americas and APAC.

03

Marketing Strategy & Brand Positioning

Crafts demand generation strategies, go-to-market plans and outbound lead-gen campaigns — combining brand storytelling with the execution discipline to convert pipeline.

04

Startup & Scale-Up Leadership

Grows early-stage businesses into market leaders through structured sales and marketing execution — including interim Head of Sales, Director and Board-level engagements at Pionix, EcoG and Tasting.ai.

05

SAP & Enterprise Technology Sales

Over 10 years selling SAP solutions, data analytics and enterprise technology — from Camelot Consulting (SAP Data & Analytics) to Attune (SAP Fashion Management) to Commercetools (SAP eCommerce).

Why Work with Ron

Three reasons clients return.

Whether you are scaling a SAP-anchored consultancy, building a commercial function inside an EV or AI startup, or driving revenue across enterprise accounts in Europe, Ron brings the operating credentials and the numbers to back them up.

REASON 01

Numbers, not narrative

135% sales growth. $12.5M new business. 40% revenue growth. Ron's career is built on concrete commercial outcomes — with named clients, named regions and signed deals.

REASON 02

Corporate scale meets startup speed

Senior commercial leadership at HP, Dell, McAfee alongside interim and director-level roles at Pionix, EcoG and Tasting.ai. Operates fluently across enterprise governance and scale-up tempo.

REASON 03

SAP & emerging-tech depth

10+ years of SAP solutions sales across Data & Analytics, Fashion Management and eCommerce — combined with current-decade specialism in EV charging, AI and SaaS sustainability.

Areas of Expertise

Disciplines and contexts Ron operates across.

A senior revenue, sales and marketing consultant with deep specialisation across SAP solutions, enterprise sales, scale-up leadership and emerging technology — available for European assignments at scale.

Chief Revenue Officer (CRO) Enterprise Sales Sales & Marketing Leadership SAP Solutions Sales Revenue Growth Strategy Go-to-Market Strategy Pipeline Generation Customer Acquisition Strategic Deal Execution Complex Sales Negotiation Demand Generation Outbound Lead Generation Brand Positioning Marketing Strategy Startup Commercial Leadership Scale-Up Sales Interim Sales Leadership SAP Data & Analytics SAP Fashion Management SAP eCommerce EV Charging Sector AI / SaaS DACH Market EMEA · Americas · APAC
Positions Held

Senior commercial & CRO roles across enterprise tech and high-growth ventures.

Ron's career spans 13 senior commercial roles — from systems analyst foundations through enterprise sales at HP and Dell, regional sales leadership at McAfee and Utopia Global, SAP solutions leadership at Camelot, Attune and Commercetools, and current interim CRO assignments at Pionix and EcoG.

  • Head of Sales & Marketing (Interim) — Pionix GmbH
    EV Charging OS · 15 Enterprise Customer Opportunities
  • Director of Sales & Marketing (Interim) — EcoG GmbH
    EV Charger Technology · Reporting to CEO
  • Sales & Marketing Lead, Board Member — Tasting.ai
    AI-Driven Startup · Sales Strategy & Fundraising
  • Global Group Sales, SAP Data & Analytics — Camelot Consulting
    EMEA · Americas · APAC · 135% Sales Growth
  • Regional Sales Director, DACH & Italy — Utopia Global
    $12.5M New Business · ALDI Süd, BASF, Bayer, Glencore
  • Head of Sales Europe — Attune Consulting
    SAP Fashion Management · 40% Revenue Growth
  • Head of Sales (Startup SAP eCommerce) — Commercetools
    SAP eCommerce · Startup Commercial Build
  • Sales Manager, Corporate & Named Accounts — Dell
    Enterprise Technology · Germany
  • Managing Director, Co-Founder — NetSecure
    Founder Venture · Cyber Security
  • Business Development Manager — Hewlett Packard
    Enterprise Technology
  • Regional Sales Manager, BeNeLux & Nordics — McAfee
    Cyber Security · Northern Europe
  • Regional Sales Manager DACH, Southern Europe — HP-Colorspan
    Enterprise Print Technology
  • Systems Analyst, Banking Software — Application Networks Corp
    Banking Technology · Career Foundation
Full Profile

Download Ron's full CV.

Ron Porcello CV cover — Grant & Graham
PDF · Free Download

Ron Porcello — Full Profile and CV

15+ years of revenue leadership, enterprise sales and marketing strategy — with senior roles inside HP, Dell, McAfee, Camelot Consulting, Pionix and EcoG, plus 10+ years of SAP solutions sales experience.

Track record includes 135% sales growth, $12.5M in new business and 40% revenue growth — with named clients including Burberry, Tommy Hilfiger, ALDI Süd, BASF, Bayer and Glencore.

PDF · Full Profile · CRO · SAP · Enterprise Sales
Download CV → LinkedIn profile
Start a Conversation

Pipeline built.
Revenue delivered.

If you are scaling a SAP-anchored consultancy, building a commercial function inside an EV or AI startup, driving enterprise sales across Europe or transforming a CRO function — tell us in 25 minutes what you need. Ron or one of our 40+ senior consultants will tell you honestly whether we can help.