Ron Porcello: Driving Growth and Sales Execution Across Startups and Corporates

Background and Expertise

With over 15 years of experience in Revenue Leadership, Sales, and Marketing, Ron Porcello specializes in building and executing go-to-market strategies that drive measurable business impact. As a Chief Revenue Officer (CRO), Sales & Marketing Lead, he has led high-performing teams across startups, scale-ups, and multinational corporations, delivering sustained revenue growth and market expansion.

Ron’s expertise spans business development, enterprise sales, and marketing strategy, with a hands-on approach to pipeline generation, customer acquisition, and strategic deal execution. He has successfully led large-scale commercial operations across Europe, securing multi-million-dollar deals, building brand presence, and developing win-win solutions in complex sales negotiations.

His extensive SAP solutions background, coupled with leadership roles at HP, Dell, and high-growth startups, positions him as a trusted advisor for companies looking to scale efficiently and enter new markets.

Key Expertise

✔ Revenue Growth & CRO Leadership – Driving top-line revenue through scalable commercial strategies.
✔ Enterprise Sales & Business Development – Managing key accounts, closing complex deals, and driving market expansion.
✔ Marketing Strategy & Brand Positioning – Crafting demand generation strategies, go-to-market plans, and outbound lead-gen campaigns.
✔ Startup & Scale-Up Leadership – Growing early-stage businesses into market leaders through structured sales and marketing execution.
✔ SAP & Technology Sales – 10+ years of experience in SAP solutions, data analytics, and enterprise technology sales.

Career Highlights

• Head of Sales & Marketing (Interim) – Pionix GmbH | Established sales & marketing processes for an EV charging OS provider, securing 15 enterprise customer opportunities.
• Director of Sales & Marketing (Interim) – EcoG GmbH | Built and scaled the commercial team for an EV charger technology leader, reporting to the CEO.
• Sales & Marketing Lead – Tasting.ai | Developed sales strategy and led fundraising efforts for an AI-driven startup.
• Global Sales Lead – Camelot Consulting | Achieved 135% sales growth for SAP Data & Analytics solutions across EMEA, Americas, and APAC.
• Regional Sales Director – Utopia Global | Generated $12.5M in new business, securing major deals with ALDI Süd, BASF, Bayer, and Glencore.
• Head of Sales Europe – Attune Consulting | Led SAP Fashion Management sales, achieving 40% revenue growth and securing major fashion clients, including Burberry and Tommy Hilfiger.

Approach & Philosophy

Ron is a high-energy leader with a data-driven, execution-focused mindset. He excels at aligning sales, marketing, and revenue operations to create sustainable growth. His hands-on approach ensures businesses achieve scalable, long-term success in competitive markets.

When he’s not closing deals or expanding revenue streams, Ron stays ahead of emerging trends in AI, SaaS, and sustainable innovation.

Locations
🇩🇪 Based in the  Germany | Available for European assignments